HD Guru Joe Kane Releases "Digital Video Essentials: HD Basics"—The Ultimate HDTV Set-Up Disc

Don’t Set Up Without It: Easy-To-Use HD Basics Helps Novice Users and Aficionados Enjoy Optimum HDTV Results and Understanding HD DVD and Blu-Ray Disc Versions to Be Released on October 30, 2007

August 29, 2007

The DVD Acquisition and Development Group, Inc., the parent company of DVD International (DVDI), announces the release of Joe Kane Productions’ Digital Video Essentials: HD Basics on HD DVD and Blu-ray disc. Designed to benefit HDTV novices and aficionados alike, HD Basics has been created by Joe Kane, one of this country’s leading HD experts, designers and consultants. The comprehensive disc provides easy-to-use calibration tests and setup instructions for getting the most out of your HDTV set and offers valuable background information on today’s high definition systems. HD Basics is the successor to the popular Video Essentials and Digital Video Essentials. The HD DVD and Blu-ray versions of HD Basics will be available starting October 30, 2007, and will each retail for $29.95. David Goodman, President of The DVD Acquisition And Development Group said, ”Joe Kane is the foremost high definition calibration expert in the world, and his Digital Video Essentials (DVE) is the best home theater calibration tool available. While HDTV sales are exploding, the reality is that most users still do not completely understand HD and are not enjoying the optimum picture on their sets. HD Basics is designed to rectify that, and we have made set up easier than ever by taking advantage of the interactivity that next-generation high definition formats are capable of delivering. The first thing that a consumer will discover after inserting HD Basics is that it is different from any version of DVE offered to date. A simple and straightforward menu asks you whether you want to just calibrate your television or whether you want to delve into all of the advanced features that HD Basics has to offer.” The HD Basics “Setting Up My HDTV” section includes six essential calibration test patterns that can dramatically improve a high definition image after only a few minutes of use. Simple audio instructions allow the user to follow along until the optimal settings are achieved. The “Advanced Video Test Patterns” section includes many of the test patterns found in the Professional version of DVE while other parts of the program contain a trove of background materials on how HDTV works. Also new to the DVE line of programs, you’ll find an audio commentary track recorded by Joe Kane, describing what to look for in the demonstration materials, and Allen Daviau, (cinematographer for E.T., Empire of the Sun, and more), on color grading film for high definition presentation. Joe Kane, President of Joe Kane Productions and creator of HD Basics, notes, “My goal with DVE: HD Basics is to help make display device setup easier plus describe what I think consumers should expect from high definition. It’s really a great system and not everyone is seeing it for what it’s worth. This new disc allows users to choose the depth at which they want to learn about High Definition – or simply begin with calibrating their set. While this is not a watered-down version of DVE, I do feel that entry-level support is just as important as providing details for the more experienced users. The HD Basics program provides more tools and information than any prior consumer version DVE, but it is indexed in a way that lets you easily access what you need, when you need it.” DVE: HD Basics includes a tri-color filter for use with the included test patterns, and will retail for $29.95. For a limited time, registered owners of the HD DVD of DVE will be offered a special upgrade price on DVE HD Basics. Due, in part, to the advanced menu features, HD Basics does not contain a standard definition side. For more upgrade and pricing information, consumers may visit: www.jkpi.net

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